Plankton.
MMXXV
№ 01

Opinions
that survive
contact.

§ Premise

Most commentary starts with a conclusion.

Plankton starts with the thing itself.

§ The thing itself
  1. 01An article.
  2. 02A speech.
  3. 03A company.
  4. 04A product.
  5. 05A website.
  6. 06A policy.
  7. 07A research paper.
  8. 08An idea.
§ Method
  1. 01We examine it.
  2. 02We investigate it.
  3. 03We gather evidence.
  4. 04We speak to people when necessary.
  5. 05We use technology where it helps.
§ Network

We draw on a network of people with practical experience.

  1. 01Engineers.
  2. 02Academics.
  3. 03Manufacturers.
  4. 04Business owners.
  5. 05Civil servants.
  6. 06Designers.
  7. 07Specialists.

People with scar tissue in the game.

§ Authorship

Then a human forms an opinion.

Not an algorithm.
Not a committee.
Not a consensus.

A person takes responsibility for the conclusion.

§ Objective

The objective is not to win arguments.

The objective is to discover what survives examination.

§ Send it
  1. 01Bring us something.
  2. 02We'll look at it.
  3. 03We'll pull it apart.
  4. 04We'll see what survives.
  5. 05Then we'll tell you what we think.
§ Submit

An article. A claim.
A half-formed argument.